17/08/2017
News angle Eight primary factors determine the newsworthiness of a potential story: Impact Timeliness Prominence Proximity The bizarre Conflict Currency Human interest I’ve highlighted what I believe to be the strongest determining factors. Let’s consider them a little more closely. Impact: Every story needs to impact on someone or something for it to be news. […]
Read More25/04/2017
It’s a conversation that, in my mind, defies logic. Yet, I’ve had it so many times that my mind boggles. “Finally, after months and months of working on the design, I’m ready to launch my website!” “That’s amazing! Have you search engine optimised it?” “Oh, I think my website designer did that.” “Hmmm, unless they […]
Read More25/04/2017
Most small business owners are not marketing experts, or, more specifically, online marketing experts. So when they think about establishing their online shopfront (aka new website), they think ‘design’. And they’ll Google for a website designer. Often being a small business, they’ll opt for the most affordable solution. And that website designer will work to […]
Read More12/01/2017
Sponsorship. A lot of small to medium sized enterprises think it’s out of their league in terms of spending. And sure, if you’re thinking of being the naming sponsor of a stadium, for example, you probably need to be a big company, like Suncorp. But if you don’t have your sights set on a stadium, […]
Read More17/11/2016
Here are five signs your website needs a face lift in the New Year, based on Hubspot’s 17 SEO myths you should leave behind in 2016. Yours isn’t mobile friendly In 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobilefriendliness as a ranking signal. The update rewards mobile-friendly websites and […]
Read More01/08/2016
‘I’m ranking on Google, aren’t I?’ This was the question put to me by a client who returned to me after I did their initial website copy three years ago. ‘No’, I answer. ‘But I come up on page one of Google.’ ‘Yes, but only when you search for your business name, which is unique […]
Read More26/01/2016
A few months ago I was looking for an electrician. I needed someone to inspect my home for the Infinity Cable recalled by the ACCC. As most would do, I Googled for an electrician in my area. The top ranking provider had a professional web presence that conveyed to me confidence in their capabilities. I […]
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